Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. Īfter graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015 to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Liu's first product was a smartphone app for live streaming, but he quickly expanded the firm's product portfolio by developing an accessory to turn a smartphone into a 360-degree camera. Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events. Insta360 CEO JK Liu ( 刘靖康) met his co-founders while studying computer science at Nanjing University. It makes action cameras, 360-degree cameras, editing software for mobile and desktop and 180-3D cameras. (Chinese: 影石创新科技股份有限公司), doing business as Insta360, is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo and Berlin.

Insta 360 app for mac